JUMBO Keyword: 1st Week’s Marketing Results

It’s been a week since I launched JUMBO Keyword .com and here are the results from my marketing campaign so far. See earlier posts for details of marketing campaigns I have set up.

According to Google Analytics, the site received 2,896 visits from 2,730 ‘absolute unique visitors’. It attracted 3,583 pageviews, an average of 1.24 pageviews. There is only one page on the site but I also track the outgoing product links which helps explain the 0.24 pageviews.

The time on site is only 32 seconds because the majority (90.28%) of visitors leave the site within 0-10 seconds. That should come down when I rely less on new visitors coming from advertising and more on returning visitors.

My other sites referred 312 visitors or about 11% of the total.

It’s interesting that the Google Analytics visitor stats are lower than the Google AdWords and StumbleUpon numbers combined. One possible explanation could be that they are overcharging me for clicks. Another possible explanation could be that some visitors leave the site before the site has even finished downloading. The site is about 100k in size and with a dial-up connection it could take bit too long to download for some people.

The final possibility is click fraud: people clicking AdWords or AdSense ads who then land on my site but leave before the site even downloads. One way to combat this would be to remove the list of countries where click fraud are likely to come from in my AdWords campaign.

A closer inspection of the Google Analytics numbers show 860 visits from StumbleUpon compared to 870 reported by StumbleUpon so that is okay.

The Google numbers are rather disturbing though. Google Analytics shows just 923 visits from all sites that aren’t StumbleUpon or one of my sites. Now considering that Google AdWords show 2,165 clicks, that is a big difference.

I think click fraud is a real possibility, especially in the Content Network, so I’m going to remove all the countries except for the major ones like USA, UK, Canada, Australia, etc.

I am encouraged by the fact that some users are staying on the site for as long as 10-30 minutes. It means people are using the site.

I have decided it’s time to reduce the Google AdWords bid by 50% to bring it closer to the cost-per-click that I would like to achieve: $0.05 per search click and $0.02-$0.03 per content click.

Stay tuned for more results in the coming weeks.

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