From the category archives:

PR

PR: Hiring a Press Release Expert

by Michael Wong on April 9, 2009

urlwireI think JUMBO Keyword .com is good enough to warrant a press release to get some exposure and links. So I decide to hire a press release expert.

I signed up with Eric Ward’s URLwire service for $495. I chose Eric because he will personally send out the announcement to targeted editors who welcome announcements from him. This should do better than standard press release services that blast your release to everyone on their list.

Eric has an impressive track record having announced the likes of Amazon.com, AOL and Microsoft back in the ’90s - at least that’s what his site says. I’ll let you know how the press release performs in a future post.

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