From the category archives:

Google

google-200I have a confession to make…

The main motivation for my last post SEO: How I Chose the Domain for my New Blog was to get my new domain, MarketingMunch.com, indexed in Google in anticipation that it might end up in the Google Sandbox.

The site wasn’t due for launch until early next year and I wasn’t sure if Google would sandbox it. So I thought I would make it live as quickly as possible so that if it does get sandboxed, then it should be out of the sandbox by the time the site is due to launch.

I found it interesting that Google indexed and ranked the new site #2 for the search query ‘marketing munch’ within 24 hours of the post going live. That’s right - 24 hours.

I know that for a fact because that’s what the Google cache version showed when I checked a couple of days later. I just checked it again and it is still ranked #2. The Google cache version shows it was last indexed on the 11th of this month.

The link in that blog post was and still is the only link I have pointing to the domain.

So a few points worth noting:

  1. Not all new sites end up in the Google sandbox. It’s been a month now since MarketingMunch.com was indexed so it shouldn’t be sandboxed in the coming weeks, but you never know.
  2. If you want your new site indexed in Google, quickly, then adding a link in a blog post is a great way of achieving this.
  3. You can get a top 10 ranking in Google with just one link from a quality source.
  4. The domain’s PageRank is showing as zero for me, so it is possible to get a top 10 rank with a PageRank of 0.

At this point you might be thinking ‘marketing munch’ isn’t a popular search term. A search for “marketing munch” (with quotes) only returns 208 results in Google. And you are right, there isn’t a lot of competition for that search query, so getting a #2 ranking wasn’t that difficult.

But I can tell you that I was able to get the #1 ranking for a popular search term that returned 3.3 million results with just one link. It was a profitable search term as well, earning me thousands of dollars a month when it reached #1. It took a bit longer than MarketingMunch.com, but it did get there.

You’re probably wondering what is the search term. Well, I’m sorry but I can’t share that with you for obvious reasons. ;-)

I have another confession to make. The main motivation for this blog post is to add a link to a new domain, Tested AdWords Methods that I just registered, for the same reasons I linked to MarketingMunch.com.

I couldn’t just post a simple link so I thought I better make this post worth reading. This new domain is actually going to replace MarketingMunch.com because I decided last night to change the business model. Hopefully this will be the last time because I’ve changed the business model several times in the last few months. But I think I’ve finally hit upon a business model that will work.

Okay, enough confessions for today. :-)

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SEO: Dash or Underscore in URLs

by Michael Wong on April 20, 2009

googleI just recommended to a friend, Dr. Jamie Fettig, that he change his web site URLs from ‘keyword1_keyword2′ to ‘keyword1-keyword2′.

Why?

Because according to Matt Cutts (a software engineer at Google), he recommends using dashes for Google. According to his article, “Dashes vs. underscores“, if you have a URL like ‘keyword1_keyword2′ Google will only return that page if the user searches for ‘keyword1_keyword2′ (which almost never happens).

If you have a URL like ‘keyword1-keyword2′, that page can be returned for the searches for ‘keyword1′, ‘keyword2′, and even “keyword1 keyword2″.

Don’t forget to inform Googlebot and other search engine crawlers that a page has moved to a permanent location by adding 301 redirects to your site’s .htaccess file:

Redirect 301 /old_directory http://www.example.com/new-directory

Redirect 301 /old_page.html http://www.example.com/new-page.html

Redirect 301 /old_directory/old_page.html http://www.example.com/new-directory/new-page.html

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