Tips [3]
Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes
I've just added a new article in my Internet Marketing Tips section of my Mike's Marketing Tools web site. In the article I will show affiliate managers the mistakes they should avoid if they want to build a successful affiliate program. I felt compelled to write this article after seeing the same mistakes made by most of the hundreds of affiliate programs I have joined since I started promoting them in 1997. I have made a nice living from affiliate programs over the years, so I know a thing or two about them. I would dearly love to make more money with affiliate programs, but affiliate managers don't make it easy for us affiliates. So hopefully this article will do a bit for the cause. [Full story: Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes - Mike's Marketing Tools]
Survey Finds Subscribers Prefer Weekly Newsletters
I'm a subscriber to the excellent Email Universe's (better known as List-Universe.com) Ezine-Tips newsletter. Over the last two weeks, they have polled all daily and weekly subscribers to find out how they liked the frequency of their subscriptions. They got back some interesting results which I thought you might find useful. The survey question was, "How often would you like to receive your Ezine-Tips?" Out of 351 daily Ezine-Tips subscriber responses, 42.2% voted for weekly, 32.8% voted three times per week, 21.9% voted daily, and only 3.1% voted monthly. Out of 44 weekly Ezine-Tips subscriber responses, an overwhelming 86.4% voted for weekly, 11.4% voted monthly, only 2.3% voted for daily, and there were no voted for three times per week. As a result of the findings, the editors have decided to change their publishing schedule to every Tuesday. Why did they choose Tuesday? Because email surveys have shown Tuesday is one of the optimum days for emailing. Isn't it about time you asked your subscribers how often they would like your newsletter? [Full story: Ezine-Tips News Alert: Poll Results and Changes - Ezine-Tips]
Google AdWords Partner List
Do you advertise in the Google AdWords program? Aside from Google itself, do you know which web sites your ads are appearing on? The latest issue of the Weekly Search Engine Facts newsletter offers a comprehensive list of 33 existing Google AdWords partners. An additional list of 14 sites will be adding Google search results, and probably AdWords, in the near future. There's also a list of Google affiliates and ad networks who are displaying Google's new content-targeted ads, an automated system that matches Google ads to web page content. Visit the MEC Retailer's Research Log and you'll find a slightly different list of Google affiliates, with some 29 URLs listed. Between the lists, they probably cover most, if not all, of Google's affiliates.