Branding [2]
America's Classic Companies
Fortune magazine offers compelling tales of creation from the entrepreneurs who've changed American life. Fascinating insights into how some of America's most successful companies came about, some by accident! Companies covered include Brunswick, Kellogg, Gillette, Mattel, H.J. Heinz, Motorola, Holiday Inns, 3M, Johnson & Johnson and UPS. I found the stories interesting and inspiring.
Discover the Secrets of the 50 Best-Promoted Brands
I came across this old, but interesting, article, and thought you would find it useful too -- PROMO Magazine salutes 50 products, services, and properties making the most noteworthy marketing waves. The editors of PROMO Magazine observe countless promotions from numerous brands each month. For the first time, we've decided to sift back through 18 months of coverage to select the brands that consistently have been doing the best job in those three areas: concept, execution, and results. In most cases, the brands chosen make the grade in all three. But we've also credited a few either for the originality of their strategy, and some others for generating strong results with tried-and-true formulas.