: Google AdWords to limit one advertiser per landing page after new year
This is not an official announcement, but there is a lot of talk in the forums that Google will be changing its AdWords policy to only allow one advertiser per landing page, after the new year.
The criteria for who gets the ad will be based on rank (CTR and CPC), though back-ups will be in place for when the spend is gone for one so another can come in.
This policy change is going to have a serious impact on search engine marketers, especially affiliate marketers, that use Google AdWords as their biggest source of traffic.
For more information, check out these two discussion threads; One Customer Per Landing Page in Search Engine Watch Forums, and Google - Affiliates - Update in WebmasterWorld.
Posted under Google on December 07, 2004.
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