Google Introduces Pay Per Click Banner Ads
Google has introduced Google Image Ads to its Google AdWords and Google AdSense advertising program. Image ads -- better known as banner ads -- allow AdWords advertisers to place graphical ads - in addition to text ads - and uses existing AdWords technology to target images based on keywords and phrases. AdSense web publishers will have the option of running image ads on their web pages, and can benefit from the increased revenue potential of targeted, graphical ads. Google image ads are currently in beta and are available in 4 major formats: 468x60, 728x90, 120x600, and 300x250 pixels; and to all advertisers in multiple languages and over 250 countries.
Posted under Pay Per Click Advertising on May 12, 2004.
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