Google Launches Regional and Local AdWords Targeting
Google launches regional and local targeting options for its AdWords program. Advertisers can choose country-level targeting or narrow their focus to showing ads to people searching for results in regional areas, or areas they define. Advertisers can indicate the area by choosing a point and a surrounding radius of 20 or more miles or by picking points to define a border. The AdWords system analyzes a searcher's query to establish what region that person is searching for. The system may also take note of the person's Internet Protocol (IP) address to see where he or she is searching from.
Posted under Pay Per Click Advertising on April 15, 2004.
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