Yahoo! Buys European Shopping Comparison Engine, Kelkoo
Yahoo! is ramping up its European presence, by splashing out 475 million euros (about $575 million) for price-comparison Web site Kelkoo. The new acquisition will boost Yahoo's online shopping offering and open up new revenue streams through Kelkoo's lead referral scheme and other marketing initiatives. Kelkoo operates in nine countries across Europe and reaches nearly 10 percent of Internet users in the continent, offering price comparisons on electrical goods, CDs, books and cars. [Full story: Yahoo acquires Kelkoo - ZDNet UK]
Posted under Ecommerce, Search Engines on March 26, 2004.
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