: More Asians Shop Online Than Any Other Ethnic Group
While relatively low in numbers, the U.S. Asian population exhibits financial strength. Measured at just 4 percent of the Internet population, according to Jupiter Research, 42 percent of Asian Internet households earn $75,000 or more annually, compared to 35 percent of Caucasians and 26 percent of African-Americans. While Hispanics outnumber Asians by more than double, the two groups nearly equal each other in the number of households that have annual incomes of $100,000 or more. In a survey of 86 major U.S. markets that roughly 56 percent of Asians have household incomes above $50,000, compared to some 50 percent of the general population. The high household income disparity among Asians and other ethnicities has exhibited itself in e-commerce. Nearly 31 percent of online Asians have made five or more Internet purchases in a year, and roughly 56 percent have made at least one purchase — overtaking the general Internet population and other online minorities. [Full story: Online Asians Lead in Income, E-commerce - ClickZ]
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