39% of Americans Use a Search Engine
Nielsen//NetRatings reports that 114.5 million or 39 percent of Americans, representing 76 percent of the active online U.S. population, used a search engine during January 2004. The top five search destinations were Google, Yahoo! Search, MSN Search, AOL Search and Ask Jeeves. Fifty-nine million users or 39 percent of active Internet users visited Google. Thirty percent or 46 million visitors used Yahoo! Search, while 45 million or 30 percent went to MSN Search. Rounding out the top five were AOL Search and Ask Jeeves with 23 million and 13 million unique users respectively. [Full story: One in Three Americans Use a Search Engine - Nielsen//NetRatings]
Posted under Search Engines, Statistics & Trends on March 17, 2004.
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