Ecommerce Hits 1.9% of Total Retail Sales in Q4 2003
The Census Bureau of the Department of Commerce found that year-over-year online retail sales were up by more than 25 percent. The preliminary figures revealed that e-commerce accounted for 1.9 percent of total retail sales in the fourth quarter of 2003, resulting in revenues of more than $17.2 billion. The Internet continues to grow as a percent of total retail and Jupiter Research project it reaching 5 percent by 2008. Research has shown that even when items are not actually purchased online, the Internet plays a valuable role. The influence of online to offline purchases continues to grow. Where by 2008 nearly 30 percent of all offline purchases will have been influenced by research done online. [Full story: E-commerce Penetration on the Rise - ClickZ Stats]
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