Survey: Local Commercial Search Accounts for 25% of All Searches
New survey conducted by The Kelsey Group and BizRate.com of 5,582 online buyers reveal that local commercial searches – those seeking merchants "near my home or work" – represent 25.1% of all searches being performed by online buyers. Thirty-six percent of all search activity is now shopping-based, defined as using search functionality to look for a merchant, research a purchase or make an online purchase. In addition, sixty-four percent of respondents said that search engines were the "main way" they find things on the Internet. Commercial search results were rated as "good" or "excellent" by 80% of respondents. And forty-four percent of survey respondents are performing more local commercial searches than one year ago. All of the respondents to the online survey had made at least one online purchase in the past year.
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