Report: Paid Search Advertising Growth to Slow in 2004
EMarketer reports that U.S. spending on paid search advertising rose to about $2.06 billion last year, up 123% from $923 million in 2002, but will rise more slowly this year, about 23%, to over $2.5 billion. It figures search advertising will rise to about $3 billion next year, but then face sharper growth later in the decade, due to a surge in local search advertising. [Full story: Search engine marketing to grow at slower pace, study says - Internet Retailer]
Posted under Pay Per Click Advertising, Statistics & Trends on February 12, 2004.
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