Jupiter Research: 50% of U.S. Population Will Shop Online by 2008
As consumers get more comfortable with online functions such as e-mail, and research continues to increase, so too will their level of participation in e-commerce. U.S. online retail sales are expected to grow by a compound annual growth rate of 17 percent through 2008 to top $117 billion, according to a report issued from Jupiter Research. The company expects that by 2008, one-half of the population will make purchases online. Online retail growth will be fueled by another factor: increased average spending per buyer. The trend in higher spending is expected to increase over the next five years: Through 2008, average spending per buyer will be close to $780 per buyer, up from $540 per buyer in 2003.
Posted under Statistics & Trends on January 27, 2004.
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