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Michael Wong

Yahoo! Store to Replace Revenue Share With CPC Ads

The fee Yahoo Store merchants pay for including their products in Yahoo! Shopping is changing. Yahoo! are discontinuing the 3.5% revenue share fee and are replacing it with new cost-per-click fees, based on the product category. The cost per click ranges from 19 cents for apparel to $1.25 for diamonds. To maintain listings in Yahoo! Shopping, merchants must sign up for the new Yahoo! Product Submit program by March 1. Merchants who sign up in February will receive free clicks. All merchants will receive 20% off the new cost-per-click fees.

Posted under Ecommerce on January 27, 2004.

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