Survey: Top 5 Online Marketing Promotions & Promotion Vehicles
The Shop.org/BizRate 2003 eHoliday Mood study produced some interesting results. The top 5 marketing promotions that have been most successful in driving business for the holiday period are; free ship with conditions (59%), online only sale (27%), free ship no conditions (24%), offline-online sale (22%), and free gift with purchase (14%). When asked what promotion vehicle has been most successful in driving business, the response was their own email promotion (86%), search engine marketing (58%), affiliate marketing (50%), catalog drops (37%), and portal shopping listing (17%).
Posted under Ecommerce, Statistics & Trends on January 20, 2004.
Related Posts: