Survey: Why Consumers Abandon Shopping Carts
New research from WebTrends found that 35% percent of consumers surveyed said added costs, such as shipping and handling, or lengthy delivery times resulted in their abandoning an online purchase. Sites requesting too much information is another annoyance that drives away 35% of buyers surveyed. Seventeen percent said there wasn't enough online product information to make a purchase decision. Others (14%) changed their mind and elected to go brick-and-mortar shopping instead. Sites that persuade people to buy are most likely to see repeat business, particularly if they have strong security policies and good prices. Thirty one percent of respondents said "good security policies" would be the biggest factor in their returning to a store; 28 percent cited "best prices." NetIQ came up with its numbers by conducting a national telephone survey of 1,000 adults in early December.
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