Overture to Separate Content Match Keywords
Later this month, Overture will let you bid separately on Content Match keywords, seperating them from Pay-for-Performance bids on the same terms. At the same time, Overture are phasing out the 20% discount launched last June. Overture have also officially added Yahoo! as a distribution partner for Content Match listings. The ads can be found on a number of Yahoo! sections, including Autos, Entertainment, Finance, Games, Groups, Launch, Maps, News, Real Estate, Shopping, Sports, Travel and Weather.
Posted under Pay Per Click Advertising on January 03, 2004.
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