Internet Traffic Peaks on Mondays
OneStat.com reports that the most popular day to go online is Monday, while EmailLabs identified Tuesday as the most effective day for companies to distribute e-mail newsletters. Based on data from 525 client accounts, EmailLabs' analysis of delivery trends found that e-marketers are sending out newsletters on Tuesday — with more than one-quarter of messages being distributed that day — slightly edging out Wednesday in the popularity contest. Wednesday ruled as the most popular day for messages to be opened, as well as the day with the highest click-through rate. The report also found that less than 3 percent of all legitimate marketing messages are sent on the weekend, mainly because many spammers use that time to fill inboxes. EmailLabs also found that 9 am (Pacific Time) was the most popular time to send messages and 11 am was the most popular open time, and the highest click-through time.
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