Microsoft to Add Pop-Up Blocker to IE Web Browser
Microsoft recently indicated that it will add pop-up blocking features to Internet Explorer (IE) next year, as part of an update for Windows XP. Others have offered similar tools before, but because IE so thoroughly dominates the browser market, ad executives and internet watchers believe the changes could finally burst the bubble for pop-ups. Pop-ups are 13 times more effective than banner ads that run the length of a page, according to research from Advertising.com published earlier this year. That's helped push sales. From August to October, publishers delivered about 19.6 billion pop-up and pop-under ads to web surfers, out of a total of 266.4 billion online ads served during the period, according to Nielsen/NetRatings. [Full story: Is this really the end for pop-ups? - Silicon.com]
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