Overture Launches Ad Tracking System
Overture Services announced the launch of Marketing Console, an online integrated marketing intelligence product that enables advertisers to measure the performance of their marketing campaigns across all online channels. The Marketing Console measures Web-wide campaign effectiveness by tracking which campaigns, channels, and creative are generating the most cost-effective leads and conversions on their Web sites. The product offers advertisers a set of reports covering all of their online tactics, including an overall campaign summary and additional reports measuring campaign performance, visitor search behavior and site traffic quality.
Posted under Online Advertising on November 24, 2003.
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