Newport News Increases Abandoned Shopping Cart Revenue by 19 Times
Newport News and other retailers are learning to significantly increase sales from shoppers who left their site after abandoning a shopping cart. Newport News, for instance, increased by 19 times the amount of revenue generated from e-mailed offers when it targeted shoppers who had quit a purchase. How did they do it? Simple... Newport News tracked the click activity of shoppers to compile a list of those who abandoned shopping carts, then e-mailed them within 10 days of their abandonment with a special offer within the product category where they had planned to make a purchase, Instead of making an offer of the same product that had been in the customer’s cart, Newport News pitched a similar categorywide offer with discounted prices. [Full story: Abandoned cart? Newport-News.com finds a way to re-capture the sale - Internet Retailer]
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