Personalization is not the Secret to Ecommerce
According to a study released by Jupiter Research, only 14 percent of consumers say a personalized Web site leads them to buy more often from online stores. And just 8 percent say personalization makes them more apt to visit news, entertainment and content sites more frequently. This contrasts to 54 percent of respondents who cited faster-loading pages and 52 percent cited better navigation as greater incentives.
Posted under Ecommerce on November 14, 2003.
Related Posts: