Amazon.com's “Search Inside the Book” Feature Increases Sales by 9%
Amazon.com introduced its “Search Inside the Book” on Oct. 23 and has seen its sales in the first five days rise 9% faster than sales of books not yet in the new search program. The new search function enables shoppers to search for words on any page from more than 120,000 book titles, covering more than 33 million pages. [Full story: Amazon book sales rise 9% faster through “search inside the book” feature - Internet Retailer]
Posted under Ecommerce on November 03, 2003.
Related Posts: