Yahoo! Europe Dumps Espotting for Overture
Yahoo replaced its Espotting paid listings results in five European markets with those from newly acquired Overture Services on Friday. The move, expected after Yahoo finalized its purchase of Overture three weeks before, puts Overture's paid search listings on Yahoo sites in the United Kingdom and Ireland, Italy, Spain, France and Germany. Overture plans to launch operations in Scandinavia soon. [Full story: Yahoo Adds Overture Listings in Europe - DMNews]
Posted under Pay Per Click Advertising on November 03, 2003.
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