Google to Buy Sprinks
Primedia announced today that it has reached a search and contextual advertising agreement with Google Inc. that includes a four-year distribution and revenue sharing agreement for Primedia's About.com as well as the sale of its Sprinks unit to Google. Sprinks is the pay per click advertising network which serves About.com and numerous third party distribution partners. The deal extends the reach of Google's base of more than 150,000 advertisers to the targeted audiences served by About.com's 450 topic-specific Guide Sites that cover more than 10,000 topics and the CMMG 127 targeted magazine-related sites. [Press release: PRIMEDIA's About Links With Google for Targeted Advertising - PR Newswire]
Posted under Google, Pay Per Click Advertising on October 24, 2003.
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