Lead Generation is Primary Goal of Web Sites
Lead generation is edging out e-commerce as the raison d'etre of corporate Web sites, according to a survey by analytics provider WebTrends. In the survey of over 1,000 marketers, 30 percent said lead generation is their primary site objective, while 28 percent said e-commerce is the main goal of their site. Another 20 percent were content publishers, and 9 percent focused on customer service.
Posted under Internet Marketing on October 23, 2003.
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