MSN Extends Overture Contract to 2005
Overture Services will provide paid search listing to Microsoft's MSN network in the United States and United Kingdom through June 2005. The signing douses speculation that Microsoft would look elsewhere for paid search services, rather than strengthen ties with Overture, which recently became a Yahoo! subsidiary. Portions of the existing Overture contract, which include the MSN Web site and search pane, were due to expire in December, while others would have stretched another year. [Full story: Overture Locks in MSN - Internet News]
Posted under Pay Per Click Advertising on October 18, 2003.
Related Posts: