Report: Online Personalization Fails to Deliver ROI
A new report from Jupiter Research found that online personalization isn't cost-effective. According to the report, only 14 percent of consumers say that personalized offers or recommendations on e-commerce sites lead them to buy more often from online stores, and only 8 percent say that personalization increases their repeat visits. When asked which features would make them more likely to buy from a certain online store, 37 percent cited optimized sites (quickly loading pages), and 48 percent said easy navigation. According to the report, the number one factor for consumer considering where to purchase a product online is ease of finding products. Therefore, another logical place to start would be for merchants to optimize their search features. Other tactics recommended included cross-selling and bundling products on page sidebars or through contextual advertising. [Full story: Personalize This - Ecommerce Guide]
Related Posts: