: Investigation Reveals That Paid Inclusion Does Influence Search Engine Rankings
Here's an interesting article on paid inclusion and its effects on search engine rankings--An investigation by BusinessWeek, based on more than 30 interviews and analysis of dozens of Internet searches, suggests that customers that pay for their web pages to be included in search engines, such as MSN and Lycos, frequently fare better than those that don't. Out of 20 advertisers and online marketing pros interviewed by BusinessWeek, 10 had experienced firsthand a boost in search-engine rankings when they signed up for paid inclusion. [Full story: Web Searches: The Fix Is In - BusinessWeek Online]
Posted under Search Engine Optimization on October 07, 2003.
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