LookSmart ReLaunches Sponsorsed Listings to Take on Overture & Google
LookSmart has relaunched its Sponsored Listings program using a new pay per click model. Unlike its paid-inclusion LookListings program where bids were fixed, Sponsored Listings has no such bid cap. The higher a bid, the higher a listing will rank. Sponsored Listings will be distributed on LookSmart, CNET, Road Runner, InfoSpace, DogPile, Excite, and Mamma. LookSmart hopes to win distribution partners from rivals Overture and Google with the new program. [Full story: LookSmart Sponsored Listings To Take On Google & Overture - Search Engine Watch]
Posted under Pay Per Click Advertising on October 02, 2003.
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