: Amazon.com to Compete With Google's Froogle Comparison Shopping Engine
Amazon.com plans to spin off a subsidiary to invest and develop their own e-commerce search engine. A9, the new Amazon.com subsidiary, will officially launch in October with approximately 30 employees. The goal is to invent and develop the best e-commerce search technology for the Amazon.com Web site and to license to third-party firms as well. This will put Amazon.com in direct competition with Google's Froogle comparison shopping engine. [Full story: Amazon.com Takes Aim at Google - Internet News]
Posted under Google, Search Engines on September 26, 2003.
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