How An Affiliate Manager Profits by Bucking The Trend
Shawn Collins, the author of the AffStat 2003 Report, is one affiliate manager I respect. His philosophy of keeping his three and a half year old ClubMom affiliate program to fewer than 1,000 affiliates is smart. This concept allows Shawn to better support his affiliates. He tries to offer top service and help teach affiliates how to succeed. The payoff is in affiliates’ loyalty to ClubMom’s program. Though Collins concentrates on a smaller group within the affiliate pool, he tries to have at least some personal contact with every ClubMom affiliate. Amazon.com on the other hand claim to have a whopping 900,000 affiliates. When was the last time you had any direct contact with the Amazon.com affiliate manager? So is Shawn's concept working? You bet! ClubMom currently has more than 3 million registered members and hopes to hit 10 million over the next year. If you're an affiliate manager, do yourself a favor and visits Shawn's ClubMom affiliate site to find out how he runs his program. You may also like to read my Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes article.
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