Email Marketing Holds Steady in Q2 2003
DoubleClick have found that open rates averaged 38.8 percent, a 3.2 percent increase from a year earlier and virtually unchanged from the first quarter. Click-through rates were 8.3 percent, a 10.7 percent increase from the year-ago period and 7 percent lower than in the first quarter. Delivery rates remained mostly unchanged at 88.5 percent with bounce rates declining for the third straight quarter. On average, DoubleClick saw orders per email delivered coming in at 0.29 percent versus 0.25 percent a year earlier. The average order size, however, decreased 4.1 percent to $98.48 from $102. DoubleClick collected the data from the more than 2 billion marketing emails it sent out for clients during the quarter.
Posted under Email Marketing on August 25, 2003.
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