Overture to Introduce New Ad Features
Overture is to unleash a number of new tools and features this weekend. The new features include broad and phrase match, exclude keywords, a listing on/off button that lets you advertisers pause individual listings, conversion counter, an account performance tracking tool, and intraday reporting, which updates account statistics several times a day. But even with these new features, Overture is still playing catch up with Google AdWords.
Posted under Pay Per Click Advertising on August 15, 2003.
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