Web Site Errors Cost E-tailers $275 in Lost Sales Per Shopper
According to a new study by the San Francisco Business Internet Group, the majority of the Internet's biggest retailers are suffering from undetected Web site problems that are costing them an average of $275 in sales per shopper. The study found that 62 percent of the online sites monitored experienced some sort of error during the user's shopping experience, interfering with or preventing the completion of the purchase process. The Group's report notes that analysts found instances where a customer was unable to buy a product after conducting a product comparison. Other common failures noted were blank pages, wrong pages, and wrong items being presented. Are you sure your site doesn't have any broken links, images or forms? Find out with this neat little software program, Xenu's Link Sleuth. Best of all, it's free! [Full story: Hidden Web Site Errors Costing E-tailers Big Money - Internet News]
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