Stanford's PageRank Team To Out-Google Google
A stealth start-up out of Stanford University is hoping to out-Google Google. Kaltix was formed in recent months by three members of Stanford's PageRank team--a research group created to advance the mathematical algorithm developed by Google co-founder and Stanford alum Larry Page that cemented Google's fame. Kaltix hopes to improve upon PageRank, with an attempt to speed up the underlying PageRank computations. That, in turn, could lay the groundwork for a breakthrough in a cutting-edge area of Web search development known as "personalization," which aims to sort search results based on the specific needs and interests of individuals, instead of the consensus approach pioneered by Google. Without discussing Kaltix's plans publicly, the company's founders have published research that claims to offer a way to compute search results nearly 1,000 times faster than what's possible using current methods. Kaltix's method is apparently similar to looking for a tree in a forest by examining only a clump of trees rather than the whole forest. It takes days to compute PageRank. Kaltix is out to compute it much faster, so that it can compute on a per-person basis. [Full story: Searching for the personal touch - ZDNet]
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