Broadband Users Create 31% of Online Sales
The 19% of adult Internet users who have broadband Internet access at home are responsible for 31% of all online consumer spending, Scarborough Research says in a new report on broadband Internet use. Those 23 million users are twice as likely as all Internet users to have spent $2,500 or more online in the past 12 months, 39% more likely to purchase jewelry online, 64% more likely to purchase toys and games online, and 64% more likely to purchase cars, trucks and SUVs. Scarborough Research compiled the information from from more than 200,000 interviews with adults, age 18 and over, in 75 of the county`s largest markets. [Full story: 19% of broadband users create 31% of online sales, says new study - Internet Retailer]
Posted under Ecommerce on August 05, 2003.
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