U.S. Online Ad Spending Back to 2000 Levels
U.S. online advertising spending is expected to account for $8.1 billion of the country's $293 billion total media budget by 2006, marking a return to 2000's Internet spending spree figures. Final figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers revealed "keyword search" as the growth leader of 2002, accounting for 15 percent of ad revenues — compared to 4 percent in 2001 — and the category earned 21 percent of total ad format revenues in 4Q 2002. Sponsorships dropped from 26 percent in 2001 to 18 percent in 2002. "Banners" continued to lead the spending at 29 percent, down from 36 percent in 2001, and "classifieds" dropped one percentage point to 15 percent.
Posted under Online Advertising on July 15, 2003.
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