Yahoo! to Buy Overture for $1.6 Billion
In April I posed the question "Yahoo! Planning to Acquire Overture?" The question has just been answered today. I must say I am still stunned by the news--Yahoo! and Overture Services today announced they have signed a definitive agreement under which Yahoo! will acquire Overture. The combined companies expect to be able to take advantage of a number of revenue synergies by expanding marketing opportunities on Yahoo!'s network through; (1) expand Pay-for-Performance search faster and more cost effectively into vertical properties, such as shopping, travel, and yellow pages, (2) integrate contextual advertising throughout Yahoo!'s network, including properties such as in sports, real estate and autos, and (3) leverage Overture's efficient, scalable marketplace by offering its 88,000 advertisers, the majority of which are small- and medium-sized businesses, the ability to get online, sell online and promote online by purchasing a range of additional Yahoo! services such as Yahoo! Store and Yahoo! Web Hosting. [Press release: Yahoo! to Acquire Overture - Overture]
Related Posts: