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LookSmart Introduces New LookListing System & Pricing Structure

LookSmart have introduced a new version of their LookListing service by allowing their small business customers take advantage of features previously only available to LookSmart's large advertisers. This allows small business advertisers to generate even more click throughs than before. New LookListings has a new pricing structure. Advertisers' cost per click (CPC) rates are pre-set and determined by the category of their business. All existing Small Business Listings customers still pay $0.15 CPC for the first 5,000 clicks each month. Category CPCs apply to clicks over 5,000 within a monthly billing period. The prices range from $0.23 for auto, books, CDs, auctions, affiliate malls and coupon sites, to $0.75 for popular topics such as credit/bad debt, online gaming, finance/insurance, and communications/internet hosting. [Full story: Introducing new LookListings - LookSmart]

Posted under Pay Per Click Advertising on July 03, 2003.

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