eBay to Offer Pay Per Click Ads to its Merchants
eBay announced on Tuesday a new pay per click advertising program for its sellers. "Keywords on eBay" will allow eBay sellers to bid on keywords to trigger banner ads touting the seller. Keywords can be eBay categories, types of items, brand names, store names, or eBay user identifications. Minimum bids begin at 10 cents. eBay has 150,000 merchants using its platform as their main place of business, and nearly 20 million active users. eBay estimates that its site handles 79 million item-related searches each day. [Full story: eBay Starts Keyword Advertising - Internet News]
Posted under Online Auctions on June 25, 2003.
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