Overture to Launch Content Match
Overture will launch Content Match on June 27. Content Match is a contextually targeted ads system that works by displaying your Overture listings when Internet users are viewing related content on Overture partner pages. To encourage advertising via Content Match, Overture will discount all Content Match click charges in the U.S. marketplace by 20% for 90 days, through September 24, 2003. [Full story: Get More Targeted Leads with Content Match - Overture]
Posted under Pay Per Click Advertising on June 25, 2003.
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