Survey Finds 65% of U.S. Internet Users Won't Buy From a Poorly Designed Site
First impressions are very important to online shoppers, as Genex finds that consumers are willing to forego low prices and brand-preference if they have a poor online experience. A whopping 65 percent of the 1,100 U.S. Internet users that were surveyed won't patronize a poorly designed site — even that of a favorite brand — and 30 percent reported that Web site design is more important than a great product. Even rock-bottom prices only persuaded 4 percent to shop on a poorly designed Web site. What's worse is that nearly 30 percent stop buying from their favorite offline store if their online experience is poor. Usability and design play critical roles in site credibility, as Consumer Web Watch found through in-depth studies. Nearly half (46.1 percent) of survey participants ranked "design look" as the most important component when evaluating site credibility, followed by "design/structure." The Consumer Web Watch reports that survey participants said that a trustworthy site should have a polished, professional look, without being too slick. [Full story: Shoppers Demand Decent Design - Ecommerce Guide]
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