Survey Finds Subscribers Prefer Weekly Newsletters
I'm a subscriber to the excellent Email Universe's (better known as List-Universe.com) Ezine-Tips newsletter. Over the last two weeks, they have polled all daily and weekly subscribers to find out how they liked the frequency of their subscriptions. They got back some interesting results which I thought you might find useful. The survey question was, "How often would you like to receive your Ezine-Tips?" Out of 351 daily Ezine-Tips subscriber responses, 42.2% voted for weekly, 32.8% voted three times per week, 21.9% voted daily, and only 3.1% voted monthly. Out of 44 weekly Ezine-Tips subscriber responses, an overwhelming 86.4% voted for weekly, 11.4% voted monthly, only 2.3% voted for daily, and there were no voted for three times per week. As a result of the findings, the editors have decided to change their publishing schedule to every Tuesday. Why did they choose Tuesday? Because email surveys have shown Tuesday is one of the optimum days for emailing. Isn't it about time you asked your subscribers how often they would like your newsletter? [Full story: Ezine-Tips News Alert: Poll Results and Changes - Ezine-Tips]
Related Posts: