Google AdWords to Appear in Lycos Europe Properties
Google signed a deal with Lycos Europe to distribute its Content-Targeted AdWords listings on the portal's member-generated Web pages in eight European countries. The contextual ads will appear on a total of four million pages of Lycos Tripod in the United Kingdom and Germany, and will roll out to France next month. Denmark, Italy, Spain and Sweden follow in August. The ads appear in skyscraper placements on Tripod pages, displaying four paid listings on the right side of the page targeted by both country and language. [Full story: Google, Lycos Europe Ink Content-Ad Deal - Internet News]
Posted under Google, Pay Per Click Advertising on June 05, 2003.
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