ValueClick Acquires Pay Per Click Search Engine, Search123
ValueClick Inc., which operates an ad network, today announced that it has acquired pay-per-click search engine Search123.com for about $5 million in cash and fees, marking further consolidation in the search engine industry. Under the terms of the agreement, ValueClick paid approximately $3.3 million in cash plus transaction costs and certain liabilities. This transaction was structured as a merger, with Search123 surviving as a wholly-owned subsidiary of ValueClick following the transaction--Who's next?
Posted under Pay Per Click Advertising on June 05, 2003.
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