Pop-up Ads Generate 13 Times Better Click-through & 14 Times Better Conversions Than Standard 468X60 Banners
According to an Advertising.com analysis, pop-up ads generate a click-through 13 times that of the standard 468 x 60 pixels banner and a conversion rate more than 14 times better. The analysis was done over a one-week period with 15 million Internet users served 168 million ad impressions on the Advertising.com network of sites. The analysis also found that rich media failed to improve click-through rates but garnered four times better conversions. The study found that all ads lose their effectiveness when impression levels rise, with one to five impressions generating the best revenue return.
Posted under Online Advertising on May 29, 2003.
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