Google Bucks Trend By Lowering All AdWords Minimum Bid to 5 Cents
Google has lowered the minimum price of all keywords in its AdWords program to 5 cents per click. Google hopes to entice more advertisers to try the service. This is a surprising move considering that Google's closest rivals, Overture and FindWhat, recently upped their minimum bids to 10 cents per click. Most keywords on Google command far above the 5 cents minimum, with industry analysts estimating that AdWords commands near or over the average of 37 cents per click that Overture reported last quarter. [Full story: Google Reduces Minimum Bid on Some Keywords - Internet News]
Posted under Google, Pay Per Click Advertising on May 21, 2003.
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